REeBroker Group - Agent Name Branding

Use Your Own Name and
Build Your Team Brand

We may register any name an agent would like to use as long as it is not already registered.
We will attempt to register an agent’s preferred name with DRE; however, some registrations may be denied. This is due to the BRE guidelines being regularly updated and the name must meet the current registration requirements.
The agent is required to pay a $500.00 one-time fictitious business name registration fee, which covers legal, registration, publication, county, and administration expenses. If the agent wants their DBA to be renewed after the typical 5 year period that the County approves it for, it will be a $300 charge. The agent is responsible for requesting the renewal from the Brokerage.
Agents are allowed to register the same name with their own county recorder’s office.
It takes about two months to receive an approval from DRE. After the approval is received, the DBA can then be utilized for marketing your real estate business.
When an agent uses a DBA, our company DRE license number, and name or logo is still required on all agent marketing materials (business card, signs, flyers, ads and etc.). It is DRE regulation.
An agent may take their DBA if they leave our company. We will cancel our registration and the agent will have to do a new registration with their new broker.
More information about DBA and forms are at: Usage Guidelines
Note: DBA (do business as) and FBN (fictitious business name) is the same thing, just named differently.
To initiate the process for a name registration or a branch license please email your request to [email protected]

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